Kaar bo Kaar

The Kaar Bo Kaar campaign meaning “Work for work” in Kurdish, is aimed at promoting internships, vocational training and discouraging long-term volunteerism among youth in the Kurdistan Region of Iraq. Through workshops, awareness events, and social media content, the campaign encourages youth to pursue local job opportunities and build skills for long-term success. The campaign focuses on empowering individuals to believe in their potential and make informed decisions about their futures. By collaborating with local organizations, professionals, and universities, Kar Bo Kar inspires a shift in mindset, showing that success can start at home.

Oct.2024 - May.2025

Ranya, Chamchamal, Halabja

Maro,Chaki Ka!

The Maro Chaki Ka campaign meaning “Don’t leave fix it here” in Kurdish, focused on raising awareness about the dangers of illegal migration and promoting practical alternatives for youth in the Kurdistan Region of Iraq. Led by passionate young changemakers, the campaign highlighted the value of vocational work, local opportunities, and community engagement. Through storytelling, events, and peer outreach, Maro Chaki Ka encouraged youth to stay, grow, and contribute to their own communities. It sent a powerful message: real change starts when we choose to build our future where we are.

Feb.2024 - July.2024

Ranya, Chamchamal, Halabja

Wara Dang

Wara Dang, meaning Speak Up in Kurdish, aimed at tackling youth unemployment and encouraging civic engagement. Launched in 2022, the campaign created an open space for youth to express concerns, challenge polarizing narratives, and connect with decision-makers. Despite limited time and budget, Wara Dang mobilized thousands online and offline, facilitated job pledges from companies, and hosted events where youth directly submitted CVs to employers. Through storytelling, dialogue, and action, Wara Dang empowered youth to voice their needs and shape their own futures.

Apr.2022 - Jul.2022

Erbil, Sulaymaniyah, Halabja

22 + You

22+You focused on empowering youth to become active agents of change in their communities. The campaign tackled issues such as youth disengagement, misinformation, and lack of representation by promoting civic participation and critical thinking. Through digital content, events, and peer-led sessions, 22+You encouraged youth to take initiative, challenge hate speech, and build constructive dialogue. By highlighting personal stories and promoting inclusive values, the campaign created a stronger sense of identity and belonging among Kurdish youth, reminding them that positive change starts with them.

June.2021 - Nov.2021

Erbil, Sulaymaniyah, Halabja

Lo na?

Lo Na, meaning Why Not? Focused on breaking taboos and challenging polarized thinking, the campaign opened up public discussions around freedom of expression, youth participation, and social inclusion. By encouraging youth to ask bold questions and challenge the status quo, Lo Na inspired critical conversations both online and offline. Through creative content, community events, and direct youth involvement, the campaign empowered a new generation to speak up and take their place in shaping a more inclusive and peaceful society.

Jan.2020 - Aug.2020

Erbil, Sulaymaniyah, Halabja

Hallmachu

Halmachu, meaning Don’t Explode in Kurdish street slang, was the first youth-led public awareness campaign in KRI by SPARK. Developed by the Erbil Digital Workforce (EDW), the campaign tackled youth radicalisation through open dialogue and digital storytelling. With a message of “Take a breath, let’s talk,” Halmachu reached over 50,000 people online and 2,000 offline, engaging youth, parents, educators, and policymakers. The campaign promoted youth participation, challenged taboos, and sparked conversations about identity, inclusion, and opportunity, laying the foundation for future C/PVE efforts in the Kurdistan Region of Iraq.

jan.2018 - Sept.2018

Erbil, Sulaymaniyah, Halabja